Staff MarTech Engineer

7+ years in Software Engineering or Data Engineering At least 4 years specialized in MarTech/AdTech Deep, hands-on expert knowledge of AppsFlyer (SDK implementation, S2S API, validation rules, fraud protection) Proficiency in JavaScript/TypeScript for web tracking Familiarity with Swift/Kotlin for debugging mobile SDK integrations Strong SQL skills for data validation Experience implementing Conversion APIs (CAPI) for Meta (Facebook), TikTok Events API, and Google Offline Conversions Expert-level mastery of Google Tag Manager (GTM) for Web and Server-side containers Deep understanding of the mobile attribution waterfall, SKAdNetwork, IDFA, GAID, and deep linking technologies

Design and maintain end-to-end data telemetry strategy Lead technical implementation of Mobile Measurement Partners (MMPs) and analytics suites Architect Server-to-Server (S2S) integrations for Meta, TikTok, and Google Manage deep linking infrastructure Translate business requirements to data engineering requirements Ensure measurement accuracy across ad platforms Debug attribution discrepancies Implement SKAdNetwork (SKAN) and Privacy Sandbox strategies Serve as technical guardian of user privacy, ensuring compliance with GDPR, CCPA, and ATT Manage Consent Management Platforms (CMP) Act as technical lead: mentor junior engineers, code review, set standards Partner with Marketing stakeholders to define technical specifications