Performance Marketing Manager (Remote Canada)

3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Ability to organize, prioritize and manage multiple projects simultaneously Travel to visit clients approximately once per year, per client or as needed

Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI