Manager, Strategic Marketing Programs

5–8 years in B2B marketing 2+ years owning influencer/creator or partner programs (SaaS or complex/technical products preferred) Proven experience managing external partners/vendors and multi-workstream projects on tight timelines Strong negotiation, briefing, and relationship skills Program management discipline: workback planning, risk management, budget tracking, and status reporting Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy) Excellent written communication Experience with project management tools (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing.

Own influencer strategy & execution: identify, vet, contract, and brief creators. Build program tiers with clear deliverables and guidelines. Co-develop content and manage publishing calendars. Lead strategic marketing partnerships: manage 3rd-party programs and co-branded campaigns. Maximize partnership opportunities and ensure obligations are met. Maintain a centralized calendar + asset library. Sponsor & activate training/field events: evaluate fit, negotiate packages, coordinate logistics. Measure & report impact: build dashboards to track pipeline and engagement. Run quarterly partner reviews and optimize based on performance.