Manager, SEO

8+ years of SEO and organic growth experience At least 3+ years managing a team Proven track record driving large-scale organic acquisition across traditional search and emerging AI/LLM discovery channels Deep technical and international SEO expertise, including site architecture, Core Web Vitals, schema, localization, and hreflang strategy Strong analytical and leadership skills Curious, experimental mindset, comfortable innovating in AI-driven discovery, conversational search, and model optimization

Lead Figma’s global SEO strategy across technical, content, and off-page initiatives Expand visibility beyond Google by optimizing for AI search and large language models Build scalable, programmatic SEO systems Advance Figma’s technical SEO foundation Develop strategies to increase Figma’s inclusion and accuracy in AI-generated answers Foster a culture of experimentation through A/B testing Hire, mentor, and collaborate across teams to embed SEO and AI visibility best practices