- Conduct keyword research and gap analyses.
- Work with Analysts on persona- and buyer’s-journey-driven keyword research.
- Work with Content Strategy to identify content opportunities for client sites.
- Run technical site crawls in collaboration with SEO Engineers.
- Perform competitive and market opportunity analysis to identify actionable insights.
- Translate data into clear, actionable insights for internal teams and client-facing deliverables.
- Support inbound marketing efforts and research new business pitches.