Senior SEO Manager

5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments. Track record of driving measurable growth through SEO (traffic, conversions, pipeline). Advanced proficiency in on-page, off-page, and technical SEO. Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude. Strong background with CMS platforms (preferably Contentful). Experience managing authority-building efforts and backlink acquisition. Strong analytical skills. Excellent communication and collaboration skills. Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility. Experience in creator/social media marketing space. Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms. Basic knowledge of HTML, CSS, and JavaScript.

Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search. Define SEO goals, KPIs, and reporting frameworks. Lead keyword research, content gap analysis, and SERP opportunity assessments. Create and deliver SEO-driven content plans. Execute advanced on-page optimizations. Manage technical SEO initiatives. Drive off-page SEO efforts. Regularly audit and revitalize content. Partner with Analytics and Data teams for insights. Collaborate with Web, Content, and Creative teams. Mentor junior SEO contributors. Act as the hands-on manager and subject matter expert for SEO. Stay ahead of evolving SEO landscapes including AI search. Monitor competitors and industry leaders.