Field Marketing Manager

7+ years of B2B field and partner experience in cloud, AI, or enterprise tech. Deep understanding of AI/ML infrastructure, data platforms, and cloud ecosystems (AWS, Azure, Google Cloud, or similar). Proven ability to plan and execute localized marketing programs across diverse markets in the Eastern U.S. Hands-on experience with account-based marketing, partner co-marketing, and demand-generation tools (Salesforce, Marketo, HubSpot, 6sense). Strong analytical mindset. Exceptional communication, collaboration, and stakeholder-management skills. Bachelor’s degree in marketing, Business, or related field (MBA preferred). Willingness to travel 25 - 30%.

Define and execute the East Region field marketing plan aligned to North America GTM strategy. Identify priority verticals and clusters in the region. Translate global campaigns into localized programs. Partner with regional sales leaders, solutions architects, and business development. Collaborate closely with Vertical GTM team leads. Support regional account-based marketing (ABM/ABX) motions. Plan, manage, and execute regional events, workshops, executive roundtables, and innovation labs. Build developer and data-science community engagement. Manage regional sponsorships and presence at industry conferences. Track and analyze field performance metrics. Capture real-time feedback and customer insights. Use intent data and CRM analytics to optimize account targeting. Own the East Region field marketing budget. Maintain operational excellence. Work closely with Product Marketing, Partner Marketing, and Sales Enablement. Contribute to global initiatives while serving as the regional voice to headquarters.