Own the full sales cycle from prospecting to close, including discovery calls, value articulation, proposal development, negotiation, and deal closing. Build and nurture relationships with target brands, affiliate networks, and industry partners through events, direct meetings, webinars, and outbound outreach supported by marketing inbound channels. Drive pipeline growth and quality, managing what enters the funnel, ensuring strong conversion. Execute a targeted outreach strategy, working from a defined hitlist of priority brands while acting as a proactive, go-getter lead generator and trusted commercial advisor to prospects. Represent the business externally, attending events, travelling to clients when needed, and leveraging deep industry understanding to identify opportunities, surface benefits, and collaborate cross-functionally to land new partnerships.