- Identify, recruit, and nurture relationships with influencers and brand ambassadors.
- Manage influencer gifting, campaigns, and ongoing engagement.
- Create and collaborate on high-performing social media content.
- Visit sites, workshops, and merchant branches to capture authentic product use.
- Organise influencer events, brand experiences, and trade show activity.
- Grow online communities and encourage user-generated content and advocacy.
- Track performance metrics including engagement, views, and influencer activity.
Content creationRelationship management