Build and manage HubSpot workflows, nurture sequences, and segmentation Develop and execute scalable marketing automation workflows, nurture campaigns, and Salesforce integrations in HubSpot Launch and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms Increase website sessions and form submissions through improved navigation, SEO, CTAs, and user flows Use GA4 to analyze website traffic, map user journeys, track events, and tag conversions Grow MQLs through webinars, gated content, and strategic referral partnerships Maintain and deliver accurate marketing dashboards and reports using HubSpot, Salesforce, and Tableau Track and analyze key metrics like CPC, CTR, and ROI, providing actionable bi-weekly performance insights Ensure CRM data hygiene and lead-source integrity across HubSpot and Salesforce Collaborate cross-functionally to develop and execute a comprehensive growth marketing strategy