Growth Marketing Manager

7–10 years in B2B marketing (SaaS, logistics, supply chain, or industrial tech). Proven success in demand generation, campaign management, or marketing ops. Hands-on experience with Pardot, Salesforce, and analytics platforms. Expertise in ABM tools (Demandbase, 6sense), Google Ads, and LinkedIn Ads. Strong grasp of GA4, Looker Studio, and attribution modeling. Skilled in CRM integrations, automation workflows, and performance dashboards. Excellent communicator and collaborator across remote, cross-functional teams. Bachelor’s degree in Marketing, Business, Communications, or related field.

Plan and optimize integrated campaigns that drive qualified pipeline. Partner with Sales, Content, and Field Marketing to align with business priorities. Develop nurture flows, paid media, and outbound programs. Lead quarterly campaign planning and manage creative, content, and reporting workflows. Own Verity’s social presence (LinkedIn, X, etc.) and manage the content calendar. Manage marketing automation, CRM alignment, and lead lifecycle processes. Optimize Pardot–Salesforce integrations, ensuring data integrity and attribution accuracy. Build dashboards and performance reports from lead to revenue. Identify process improvements and automation opportunities across systems. Run experiments to refine messaging, channels, and conversion paths. Analyze data to uncover insights and optimize funnel efficiency. Support personalization, segmentation, and testing initiatives. Explore new tools, channels, and technologies to scale impact.