Growth Marketing Manager
Company:Care Access
Location:United States
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
HTMLCSSJavascriptUser Experience DesignGoogle AnalyticsSEOA/B testing
Requirements:
- 5+ years of experience in SEO, technical marketing, and digital user experience
- Comfortable using HTML, CSS, and JavaScript
- Experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools
- Understanding of UX/UI principles and how to design intuitive, high-converting digital experiences
- Ability to diagnose website issues, optimize performance, and improve conversion pathways
- Ability to work across teams, bridging the gap between marketing, developers, and content creators
- Bachelor’s degree in Marketing or a similar field
Responsibilities:
- Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements)
- Conduct site audits and provide recommendations to enhance organic search rankings and user engagement
- Implement A/B testing and UX improvements to optimize conversion rates and reduce friction
- Collaborate with developers and designers to modify and optimize the digital user experience
- Track, analyze, and improve website performance metrics
- Manage and improve tracking pixels, tags, and analytics
- Oversee schema markup, metadata optimization, and internal linking strategies
- Build dashboards and reports to track SEO performance, website engagement, and conversion rates
- Develop strategies to improve our customer acquisition funnel
- Work with cross-functional teams to drive data-backed marketing strategies
- Partner with content, creative, and paid media teams to align digital marketing initiatives
- Stay ahead of emerging trends in search, web performance, and digital UX
- Ensure all digital experiences are optimized for both search engines and real users
- Turn participant feedback into actionable improvements
