Growth Marketing Manager
100000 - 125000 USD per year
Company:Luma Health
Location:USA, EST, PST
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
Project ManagementData AnalysisGoogle AnalyticsJiraContent creationSEOMarketingLead GenerationDigital MarketingSaaSA/B testingAccount ManagementSales experienceStrategic thinkingCRM
Requirements:
5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred). Experience designing ABM campaigns and working with enterprise sales teams. Familiarity with paid media channels (LinkedIn, Google, retargeting) and performance optimization. Creative ideation and rapid execution. Strong analytical mindset for measuring campaign impact on pipeline and ARR. Excellent project management and communication skills. Ability to take ownership of project strategy and execution.
Responsibilities:
Partner with Sales to identify and engage high-value strategic accounts. Design and execute personalized, multi-threaded ABM campaigns across various channels. Track account engagement and use insights to focus efforts. Manage and optimize paid campaigns for ABM and demand generation. Track campaign performance and ROI to drive pipeline impact. Collaborate with cross-functional teams on messaging and campaigns. Measure success based on pipeline contribution, opportunity creation, and ARR growth. Share insights and optimize campaigns iteratively.
