Performance Marketing Manager
25000 - 35000 USD per year
Company:Donorbox
Location:India
Languages:English
Seniority level:Manager, 6+ years
Experience:6+ years
Skills:
Data AnalysisGoogle AnalyticsMarketingCRMA/B testing
Requirements:
6+ years managing Google Ads and performance marketing with a B2B SaaS or similar funnel. Proven ability to drive measurable revenue outcomes. Strong understanding of conversion tracking, attribution models, and analytics tools (GA4, Tag Manager, Looker Studio, HubSpot, ActiveCampaign). Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO). Analytical mindset and ability to make data-driven decisions. Excellent written communication skills.
Responsibilities:
Own and manage the entire Google Ads and paid search pipeline. Develop and execute full-funnel paid acquisition strategies. Manage budgets, forecast performance, and optimize ROI. Build, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max). Conduct keyword research, audience targeting, and competitor benchmarking. Create ad copy and visuals. Develop and test high-converting landing pages. Improve conversion rates using analytics and heatmaps. Implement A/B testing frameworks. Set up accurate conversion tracking. Ensure closed-loop attribution from ad click to paying customer. Monitor CAC, LTV, and ROAS. Partner with Product Marketing, CRM, and Sales teams. Provide performance feedback to leadership.
