Performance Marketing Manager

Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience). 8+ years of hands-on experience managing paid media campaigns, preferably in a SaaS or B2B environment. Proven experience running A/B tests and applying learnings to optimize marketing performance. Strong analytical skills with the ability to interpret data and make data-backed decisions. Deep understanding of paid media platforms including Google Ads, LinkedIn, Facebook, YouTube, and emerging ad technologies. Proficiency with analytics and marketing tools such as Google Analytics, Looker, Tableau, or similar platforms. Experience managing budgets across multiple platforms, with a focus on maximizing ROI. Strong project management skills with an ability to handle multiple campaigns and priorities. Excellent collaboration and communication skills. Hands-on experience with CRM and marketing automation tools (e.g., HighLevel, HubSpot, Marketo, Salesforce) is a plus. Bachelor’s degree in Marketing, Business, or a related field from a recognized institution in India. Strong knowledge of Google Ads, Meta, LinkedIn, YouTube, and DemandGen platforms. Proven experience with A/B testing, campaign optimization, and funnel performance analysis. Proficiency in tools like Google Analytics, Looker Studio, Tableau, or similar analytics/reporting platforms. Google Ads and Meta certifications are preferred.

Own the strategy, execution, and optimization of performance marketing campaigns. Define and lead a structured experimentation roadmap, including A/B and multivariate testing. Manage day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting. Analyze full-funnel performance data to proactively influence decisions and identify growth opportunities. Build and scale demand generation strategies with a focus on B2B customer acquisition. Act as a strategic partner to Product Marketing, Content, Design, and Revenue teams. Develop and maintain dashboards and reports to monitor performance. Stay current on digital marketing best practices and emerging trends. Set direction and evaluate performance of vendors and agencies. Implement audience segmentation and personalization strategies. Drive the creation of compelling ad copy, landing page experiences, and campaign creatives. Maintain rigorous QA processes to ensure campaign accuracy.