Growth Specialist

4+ years of experience with performance marketing campaigns on Meta (Facebook) Experience with an e-commerce/online retail company or other B2C related performance marketing activities Excellent analytical skills, experience working with large sets of data and numbers Expertise in google web and conversion tracking setup and understanding how attribution impacts campaign performance Experience managing large budgets of at least $200,000/month Fluent English Creative mind with the ability to understand and guide the design team on creative trends and data as well as experience writing and ideating landing pages A self-starter with strong multi-tasking abilities and close attention to detail Bachelor’s degree (BA/BS) in marketing, business, or other related fields- an advantage

Plan, execute, monitor, and optimize customer acquisition efforts across Meta Manage high-scale budgets and large-scale paid customer acquisition campaigns Analyze large sets of data to drive business insights and action items Initiate and implement improvements and creative solutions to increase campaigns activity Develop and maintain a monthly media plan across all campaigns Proactively optimize purchased media through A/B testing, landing page optimization, and targeting Leverage analytics tools to optimize the performance of marketing campaigns