- Set growth strategy, forecasts, and channel allocation against CAC, MER, LTV, payback, and contribution margin targets with Finance.
- Lead teams running Meta, TikTok, Google, Amazon, and emerging channels; drive testing across audiences, offers, creative, and funnels.
- Scale creator, influencer, UGC, and affiliate programs, and connect creative testing to performance.
- Improve conversion, AOV, retention, and LTV across lifecycle and marketplace.
- Design the organization, set clear ownership and KPIs, and hire, coach, and support leaders when teams are off track.
- Align growth plans with Finance, Sales, Operations, Marketplace, and Product Development.
- Keep marketing compliant with FTC, platform, and retailer rules.
- Prepare reporting for executives, the board, and diligence.