- Deliver measurable outcomes tied to the P&L (incremental revenue, new customer acquisition, contribution margin improvement, market share gains)
- Execute full-funnel strategy across Amazon Sponsored Ads (SP, SB, SD), Amazon DSP (display, video, OTT/CTV, Streaming TV, Prime Video Ads), and Amazon Marketing Cloud (AMC)
- Build campaigns, write AMC queries, configure audience segments, optimize bids, and analyze performance at the ASIN level
- Manage budget and execute strategy across Walmart Connect, Target Roundel, Instacart Ads, DoorDash Ads, ibotta, and Criteo Retail Media
- Coordinate shopper marketing by bridging digital retail media and in-store activation, aligning with sales for promotional calendars and joint business plans
- Build measurement frameworks connecting retail media performance to business outcomes (incrementality, lift, contribution margin, inventory velocity, market share)
- Establish campaign naming conventions, budget governance, performance review cadences, and SOPs
- Utilize AI tools for workflow automation, including campaign structure generation, keyword research, creative copy iteration, and reporting aggregation
SQLAmazon RDSArtificial Intelligence+4 more