Growth & Content Marketing Specialist
Company:saas.group
Location:Canada
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
Google AnalyticsContent creationContent managementSEOData visualizationMarketingLead GenerationDigital MarketingA/B testingCRM
Requirements:
5+ years of experience in growth marketing, content marketing, or digital marketing, ideally in B2B SaaS. Strong skills in content creation and multi-channel distribution. Proven ability to produce and optimize ad creatives. Experience managing social media initiatives on platforms like LinkedIn, Reddit, and YouTube. Solid understanding of backlink outreach, and PR-style partnerships. Comfort with marketing tools and workflow automation.
Responsibilities:
Own the production, refresh, and optimization of ad creatives across all paid platforms. Manage the full content production and distribution engine, including newsletters, social posts, Reddit community engagement, LinkedIn publishing, and YouTube content distribution. Lead and execute all social media initiatives. Drive PR, backlink, and partnership outreach. Lead all external promotional initiatives.
