Email Marketing Manager

3–5 years of experience in email and lifecycle marketing, ideally for a DTC brand Proficiency in Klaviyo (or similar ESPs) and SMS platforms Strong copywriting skills Basic design proficiency in Figma, Canva, or Adobe Creative Suite Analytical mindset with experience running A/B tests and interpreting results Detail-oriented, highly organized Self-starter with strong ownership and communication skills

Plan, write, design, and deploy weekly email and SMS campaigns in Klaviyo. Manage campaign calendars, align with launches and promotions, and handle segmentation. Build and maintain automated flows to increase LTV, retention, and subscription adoption. Continuously refine lifecycle sequences to reflect customer behavior and insights. Develop and execute A/B testing strategies for subject lines, creative, CTAs, and timing. Analyze campaign data to identify trends and improvement opportunities. Report on key metrics such as open rate, CTR, CVR, unsubscribe rate, and revenue attribution. Maintain strong email deliverability and domain health. Partner with the creative team to align messaging and visuals with brand tone. Work with Growth and Product teams to incorporate audience insights and product updates. Present findings and performance reports to leadership proactively.