Virtual Assistant - Email Marketing Operations

Proven experience managing email creation and deployment end-to-end Hands-on experience with Constant Contact or comparable ESPs (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, etc.) Experience working with WordPress (posting articles, formatting, updating content) Basic understanding of HTML email formatting and best practices Familiarity with consumer-facing, content-driven websites Experience supporting affiliate, lead-generation, or resource-based sites Strong understanding of email segmentation, data management, and list hygiene best practices Ability to independently execute campaigns from copy → build → segment → send Comfortable working with performance metrics and optimizing campaigns Highly organized, detail-oriented, and reliable

Own end-to-end execution of email campaigns across multiple websites Build, deploy, and manage promotional, transactional, and informational email campaigns Create and maintain email sequences, broadcasts, and automated workflows Repurpose content into engaging email campaigns Collaborate with marketing and content teams Segment email lists based on user behavior and engagement Maintain clean subscriber data and list hygiene Monitor deliverability and engagement metrics, optimize campaigns Ensure compliance with CAN-SPAM regulations Coordinate email deployment schedules and manage campaign calendars