Execute data-driven email and SMS strategies for DTC/e-commerce clients. Write, proof, and schedule email and SMS campaigns. Manage client revision and approval process for emails and SMS messages. Develop creative campaign concepts for retention marketing calendars. Collaborate with design team on campaign design and manage approvals. Produce copy for campaign concepts and gain client approval on briefs. Execute automation/flow logic set-up, pop-up builds, and app integrations. Bring new retention marketing ideas to the team and clients.