5+ years experience leading successful programmatic and enterprise SEO. Experience leading and mentoring SEO teams. Deep understanding of technical SEO, including crawl, indexation, and structured data. Experience with multiple CMS platforms, including WordPress and Drupal. Solid business acumen and ability to connect SEO initiatives to company goals. Excellent cross-functional collaboration and clear communication skills. Strong analytical skills and experience reporting SEO performance to executives. Experience managing multi-pillar content strategy and UX/SEO experiments. Familiarity with digital PR and brand-building tactics. Proficient with tooling including AHREFS, SimilarWeb, SEMRush, Search Console, Botify, ScreamingFrog, A/B testing platforms, Excel.