5+ years of advanced SEO strategy experience owning complex client outcomes Deep expertise in technical SEO (site architecture, JavaScript rendering, Core Web Vitals, schema, log analysis) Proven track record of diagnosing and solving non-obvious ranking problems Strong understanding of competitive intelligence Experience across multiple verticals with understanding of local SEO strategy differences Comfort with AI-augmented workflows 2-3+ years managing SEO strategists, specialists, or senior analysts Track record of developing people's strategic thinking abilities Experience managing remote/distributed teams Comfort with coaching through ambiguity Systems-level thinker with ability to see patterns and abstract lessons Strong business acumen Data Focused: ability to interpret Analytics, Search Console, and ranking data Ability to simplify complexity and translate technical issues into clear strategic narratives Exceptional English communication (written and verbal) Natural teacher who enjoys developing expertise in others Skilled at constructive critique Comfortable presenting to executive leadership