Director of Development Marketing
Company:Alpha USA
Location:U.S.
Languages:English
Seniority level:Director, 10+ years
Experience:10+ years
Skills:
LeadershipProject ManagementBusiness DevelopmentPeople ManagementProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipStrategyContent creationContent managementSEOAgile methodologiesPresentation skillsWritten communicationMarketingEditingDigital MarketingCRMBudget managementA/B testing
Requirements:
10+ years in development marketing/communications with success in digital campaigns and messaging strategy. Translator mindset: synthesize vision into clear narratives and campaigns. Experience guiding small teams and managing vendors. Proficient with digital platforms (social, email, CMS/CRM, analytics). Excellent writing, editing, and presentation skills. Bachelor’s Degree in Marketing.
Responsibilities:
Lead Alpha USA’s development marketing strategy. Ensure brand, voice, and messaging align with Alpha’s goals. Design digital journeys with clear KPIs and regular testing. Recommend and steward development marketing stack. Prioritize and leverage high-impact stories for the donor audience. Shape Alpha’s national donor-facing voice. Curate and leverage stories across various media. Lead national strategies to expand Alpha’s reach. Define brand tone and visual identity for Development Marketing. Cultivate a learning culture. Oversee contractors and agencies. Build succession and collaboration.
