Director of Growth (Certificates)

7+ years in growth, lifecycle, or performance marketing, preferably in online education or high-ticket B2C products. Proven track record of driving measurable enrollment and revenue growth. Mastery of digital channels (paid search, paid social, affiliates, email automation, SEO). Data-driven mindset, capable of modeling CAC:LTV, forecasting enrollments, and identifying funnel leaks. Experience managing external agencies and internal marketing teams. Strong communication and project management skills. Ability to thrive in fast-paced, evolving environments.

Drive enrollment and marketing performance through paid, SEO, content, and partnerships. Partner with Lifecycle Marketing and Head of Enrollment to boost engagement, enrollment, and retention. Manage agency relationships and internal growth marketers. Oversee funnel performance and reporting dashboards (CAC, LTV, conversion rates). Develop and execute the growth playbook for certificate programs. Set enrollment and revenue goals, and own the results. Identify new acquisition and distribution channels. Collaborate with Enrollment, Brand, and Product teams for funnel optimization. Coordinate campaign timing with university partners. Build forecasting models for cohort performance. Implement efficient processes for program management. Coach and develop growth team members. Contribute to broader B2C strategic planning.