Director of Growth (Certificates)

7+ years in growth, lifecycle, or performance marketing, ideally in online education, consumer learning, or high-ticket B2C products. Proven track record of driving measurable enrollment and revenue growth. Mastery of digital channels (paid search, paid social, affiliates, email automation, SEO). Data-driven mindset; ability to model CAC:LTV, forecast enrollments, and identify funnel leaks. Experience managing external agencies and internal marketing teams. Strong communication and project management skills. Thrives in fast-paced, evolving environments.

Drive enrollment and marketing performance across paid, SEO, content, and partnerships. Partner with Lifecycle Marketing and Head of Enrollment for engagement and retention. Manage and optimize agency relationships and internal growth marketers. Oversee funnel performance and reporting dashboards. Develop and execute the growth playbook for certificate programs. Set cohort enrollment and revenue goals. Identify new acquisition and distribution channels. Collaborate with Enrollment, Brand, and Product teams. Coordinate campaign timing with university partners. Build forecasting models. Implement efficient processes for program management. Coach and develop growth team members. Contribute to broader B2C strategic planning.