5+ years of experience in project management, consulting, or marketing management within SaaS, CRM, or marketing technology environments Proven track record leading cross-functional customer projects combining technical implementation and marketing strategy Strong customer lifecycle marketing expertise Strategic translation abilities - convert business goals into technical and operational requirements Excellent verbal and written communication skills with strong storytelling skills Demonstrated ability to collaborate effectively across customer-facing, technical, and internal teams Workshop facilitation experience Analytical and organizational excellence Comfortable leveraging AI-powered tools and large language models (LLMs) Collaborative mindset for fast-paced, cross-functional environments Marketing automation platform experience (Airship, Salesforce, Adobe, Oracle, Braze preferred) Multi-channel marketing understanding across mobile app, SMS, wallet, web, and email channels Data mapping and analytics familiarity