Director of Growth
Company:AWeber
Location:DC, DE, GA, MA, MD, NC, NH, NJ, OH, PA, SC, UT, VA
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
PythonArtificial IntelligenceMachine LearningGoogle AnalyticsSEORESTful APIs
Requirements:
Demonstrated AI implementation: You have built and shipped AI systems for marketing work and can show specific examples with measurable impact. Proven acquisition experience: You have 3+ years owning SEO/GEO, performance marketing, and acquiring customers in B2B or SaaS environments. Understand full-funnel marketing: You grasp the complete customer journey from awareness through conversion and can identify growth levers at each stage.
Responsibilities:
Use AI (e.g., Claude Code, Cursor) to build automated workflows for product marketing, content writing, email copy, blog posts, and ad creation. Develop and launch acquisition programs across advocates, SEO/GEO, social, remarketing, content, and email to attract and engage new audiences. Own and optimize the self-serve funnel end to end - from first touch through conversion - to deliver a seamless, high-performing customer journey. Own acquisition metrics including trials, CAC, and LTV. Work closely with product and engineering to accelerate growth, and collaborate with external agencies where relevant. Be comfortable coding AI-first solutions and jumping into platforms like Google Search Console to optimize based on performance data.
