- Own the full sales cycle for Wall Street Prep’s individual programs, from prospecting and qualification through pitching, follow-up, and closing
- Develop and convert opportunities within WSP’s existing database of past learners, alumni, engaged leads, and prospective customers
- Build and execute cold outbound campaigns targeting finance professionals across investment banking, private equity, venture capital, corporate development, Big Four deal teams, and related sectors
- Source prospective customers and accounts using LinkedIn Sales Navigator, sequencing tools, and other sales prospecting platforms
- Develop highly personalized and compelling outreach designed to engage sophisticated finance professionals
- Manage both self-pay and employer-reimbursed sales opportunities, adapting the sales approach based on the buyer and purchasing process
- Help employer-sponsored prospects develop the business case needed to secure approval from managers, HR, or Learning & Development teams
- Coordinate closely with WSP’s enterprise sales team to ensure appropriate account coverage and guardrails for institutions that are existing WSP clients
- Partner with Marketing and Demand Generation to continuously improve messaging, targeting, lead generation, and conversion
- Track and report pipeline performance by source, buyer type, and program to help identify the highest-performing segments and sales strategies
- Help develop and refine the sales playbook for a new and growing revenue channel
Business DevelopmentLead Generation