7+ years of progressive experience in public relations, communications, or media strategy Experience in high-growth consumer, tech, or lifestyle brands Track record of elevating or managing a public-facing executive, founder, or celebrity Proven experience managing external agencies and delivering measurable earned media impact Strong writing, editing, and storytelling skills, including ghostwriting for senior executives Deep understanding of the modern media ecosystem (traditional and new) Creative, entrepreneurial, and comfortable with strategy and execution in a fast-paced environment