Lifecycle Manager

Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry. Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams. Experience in marketing automation strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability. Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst). Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI. Familiarity with Tableau is preferred. Ability to collaborate closely with product management teams. Excellent project management skills. Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams.

Manage special nurtures like Trial conversion nurtures and programs like MBA student trial and Enterprise Journey Programs Curate and distribute customer-facing newsletters. Coordinate with stage owners to incorporate key messaging in lifecycle campaigns and programs. Copywrite customer-centric post-sale communications inclusive of triggered emails, web personalization, and other multi-channel tactics. Monitor and build reporting of key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization. Utilize data and analytics to effectively segment and target customers. Regularly evaluate and report on the effectiveness of lifecycle marketing initiatives.