Director of Field & Partner Marketing

Posted 2 months agoViewed
160000 - 200000 USD per year
United StatesFull-TimeSaaS
Location:United States
Languages:English
Seniority level:Director, 10+ years
Experience:10+ years
Skills:
Project ManagementData AnalysisMarketingTeam managementLead GenerationBudget managementCross-functional collaboration
Requirements:
10+ years of related marketing experience in a B2B SaaS environment Proven experience building and executing regional field/ABM programs with measurable pipeline/revenue impact Strong cross-functional collaboration skills: working with sales, demand generation, and customer success. Experience working in partnership marketing: co-marketing with alliance partners, joint campaigns, partner event programs, partner ecosystem engagement. Data-driven mindset: comfortable defining KPI frameworks, tracking program performance, and optimizing programs based on results. Excellent communication, planning, and operational skills: able to build processes, manage budgets, coordinate vendors, drive programs end-to-end. Strong communication skills – written and oral Creative, innovative, and always think outside the box Highly organized and proficient at managing multiple projects at a time Metric driven with ability to draw insight from complex marketing data Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently Comfortable with traveling during times it's safe to do so, attending events across the country and potentially abroad. Experience in remote/distributed team management is a plus
Responsibilities:
Own the field marketing strategy to drive pipeline generation and acceleration across target industries and segments. Launch programmatic regional events tied to ABM playbooks. Drive brand awareness and generate leads through onsite activations and support of the sales team. Bring brand personality to life to engage and entertain target audience at in-person events. Analyze, track, and report on event ROI, and MQL metrics. Collaborate with marketing designer to ensure collateral represents the FingerprintJS brand. Partner with strategic Alliance partners to build joint demand, co-marketing campaigns, and partner event programs.
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