Director of Field Marketing

7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred). Previous leadership or senior marketing role experience with proven success in leading campaigns and teams to growth. Fluency with analytics and reporting tools (GA4/GTM/Google Search Console, Looker Studio, Google Sheets/Excel). Excellent communication, interpersonal, and cross-functional leadership skills. Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. ServiceTitan (or equivalent) required. Hatch (or equivalent) required. Marketing Pro (or equivalent) required. Bachelor’s in Marketing/Business or equivalent experience.

Build and execute field marketing plans aligned with revenue and seasonality. Manage the field marketing budget, allocating spend for maximum ROI. Lead and mentor brand marketing managers and the marketing specialist team. Plan and launch multi-channel campaigns, managing seasonal offers and content calendars. Oversee CRM lifecycle journeys and automations for lead conversion and repeat business. Own weekly executive reporting, monitoring data hygiene, attribution, and KPIs. Ensure consistent brand voice and compliant messaging across all touchpoints. Collaborate with the Director of Digital on attribution, UTMs, and CRM integrations. Coordinate with creative, print, web, and lifecycle vendors, managing SLAs.