B2B Outreach Marketing Specialist [HO251029]
60000 - 80000 CAD per year
Company:Hatch Innovations Canada
Location:Canada
Languages:English
Seniority level:Middle, 3-5 years
Experience:3-5 years
Requirements:
- 3-5 years of proven experience in B2B outbound marketing, sales development (SDR), or lead generation for a complex service.
- Excellent communication ability to engage prospects and understand their needs.
- Previous experience working within a software, SaaS, or IT consulting company.
- Good understanding of the software development industry.
- Demonstrated proficiency in using LinkedIn Sales Navigator.
- Hands-on experience with a major CRM platform and AI tools.
- Ability to write engaging, concise, and highly targeted copy.
Responsibilities:
- Define and research ideal customer profiles (ICPs).
- Build and segment lists of potential client decision-makers using LinkedIn Sales Navigator.
- Ensure data quality and hygiene within the CRM.
- Develop and write personalized outreach copy.
- Deploy and manage targeted outreach sequences across email and social channels.
- Conduct initial qualification calls.
- Book qualified discovery meetings for Account Executives.
- Track and report on marketing and outreach metrics.
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