Senior Designer, Growth

6-8+ years of professional experience in Graphic Design, preferably from agency or DTC in-house environments. Deep interest in utilizing various AI tools to optimize workflows and enhance creative output. Expert level proficiency in Figma, Adobe Creative Suite (InDesign, Photoshop, Illustrator), After Effects, Premiere Pro. Experience managing end-to-end creative development for advertising assets. Solid understanding of consumer behavior and digital marketing trends across social media, CRM, direct response TV, and other channels. Knowledge of performance metrics and experience working with analytics platforms. Proven success in developing performant campaigns across all established and emerging ad platforms. Strategic in defining and meeting performance marketing data-driven targets, goals, and objectives. Obsessive about design details and emotive storytelling. Strong understanding of brand systems. Ability to storyboard and think systematically when concepting deliverables across the marketing funnel. Strong organizational and project management skills. Ability to effectively communicate and defend design decisions while being a team player.

Drive development and execution of acquisition strategies across TV, Youtube, Meta, and Paid Social channels. Spearhead data-driven creative development and execution. Build a pipeline of fresh ad creative, including static ads and video. Lead and manage a dedicated creative team to execute creative concepts. Conduct creative analysis with stakeholders, highlighting test learnings and campaign performance. Manage external agencies for outsourced creative development. Collaborate with brand team to evolve identity system based on performance needs and audience insights.