At least 7 years of Product Design experience (for Staff) At least 10 years of Product Design experience (for Principal) At least 2 years at a venture-funded, private startup At least 2 years influencing others' work (for Principal) Majority of experience in-house on direct-to-consumer products Experience in a high-velocity, experiment-driven environment Ability to articulate design reasoning and demonstrate intentionality Demonstrated ability to measure work impact on business Strong portfolio showcasing speed and quality Experience leading projects end-to-end (discovery to measurement) Experience launching 0-1 products Track record of raising the bar for design practices (for Principal)