Senior Global Campaign and Digital Marketing Manager

8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management. Proven track record driving pipeline growth for cybersecurity or SaaS companies. Deep understanding of digital channels, performance marketing, and modern campaign orchestration. Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.). Excellent cross-functional communication and project management skills. Ability to thrive in a fast-moving, high-growth environment. Ability to travel 20-30% of the time.

Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas. Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers. Build campaign blueprints spanning top-, mid-, and bottom-of-funnel tactics. Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels. Manage performance marketing campaigns with a focus on pipeline generation and ROI. Continuously optimize channels and content through data-driven insights and testing. Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI. Partner with Marketing Operations to build dashboards and track performance across the funnel. Identify optimization opportunities across the buyer journey. Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms. Coordinate campaign rollout across regions. Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays.