Senior Global Campaign and Digital Marketing Manager

8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management. Proven track record driving pipeline growth for cybersecurity or SaaS companies. Deep understanding of digital channels, performance marketing, and modern campaign orchestration. Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.). Excellent cross-functional communication and project management skills. Ability to thrive in a fast-moving, high-growth environment. Ability to travel 20-30% of the time.

Develop and execute global, integrated marketing campaigns aligned to business priorities. Build campaign blueprints spanning top-, mid-, and bottom-of-funnel tactics. Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels. Manage performance marketing campaigns with a focus on pipeline generation and ROI. Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI. Collaborate with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms. Coordinate campaign rollout across regions for global scale with local relevance. Partner with SDR/BDR and Sales teams to align lead follow-up.