Marketing Campaign Manager

5+ years of experience in marketing, preferably in campaign management or demand generation roles. Proven understanding and success building and scaling integrated marketing programs across multiple channels and audiences. B2B technology or SaaS experience strongly preferred. Strong understanding of the sales funnel and buyer’s journey. Experience working within an agile execution environment and using project management tools. Strong analytical skills and experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics). Excellent communication and storytelling skills. Highly organized, detail-oriented, and able to manage multiple priorities. Collaborative mindset and adaptability.

Develop and implement comprehensive, multi-channel marketing campaigns. Collaborate with Product Marketing, Content, and Creative teams. Align with Sales on campaign awareness and lead tracking. Launch campaigns across digital, email, paid media, social, and events. Analyze performance and optimize tactics for ROI. Define KPIs, track performance, and provide actionable insights. Align with Sales and Channel teams to track lead quality and campaign impact. Develop and manage campaign budgets, working with agencies.