Manager, Field & Campaign Marketing

Bachelor's degree in Marketing, Business Communications, or a related field 2-5 years of experience in B2B field marketing, campaign management, or demand generation Proven track record of delivering high-impact events and integrated campaigns Strong grasp of demand generation, ABM, and multi-channel campaign strategies Experience analyzing campaign performance data and making recommendations Excellent project management and organizational skills Strong communication skills Experience in marketing automation tools (HubSpot, Marketo, etc.) and CRM systems Experience managing vendor contracts and event budgets Knowledge of the healthcare technology industry (a plus) Willingness to travel domestically

Develop and execute integrated field and campaign marketing strategies Manage execution of marketing programs including events, webinars, and digital campaigns Collaborate with marketing and sales leadership to align programs with revenue goals Lead event logistics, including vendor management, budgeting, and content coordination Track key performance indicators (KPIs) to assess campaign and event effectiveness Manage promotional items for campaigns, events, and customer engagement Research industry events and sponsorship opportunities Support ABM strategies Foster relationships with vendors, industry partners, and event organizers Prioritize and manage multiple projects simultaneously Bring creativity and innovation to field and campaign marketing Contribute to team growth and cross-functional collaboration