Manager, Field & Campaign Marketing

Bachelor's degree in Marketing, Business Communications, or related field 2-5 years of experience in B2B field marketing, campaign management, or demand generation Proven track record of delivering high-impact events and integrated campaigns Strong grasp of demand generation, ABM, and multi-channel campaign strategies Experience analyzing campaign performance data Excellent project management and organizational skills Strong communication skills Experience in marketing automation tools (HubSpot, Marketo, etc.) and CRM systems Experience managing vendor contracts and event budgets Knowledge of the healthcare technology industry (Payer, Provider, Risk Adjustment, Quality Improvement) is a plus Willingness to travel domestically

Develop and execute integrated field and campaign marketing strategies Manage the execution of marketing programs including events, webinars, and digital campaigns Collaborate with marketing and sales leadership Lead event logistics, including vendor management, budgeting, and content coordination Track key performance indicators (KPIs) for campaign and event effectiveness Research industry events and sponsorship opportunities Support ABM strategies Foster relationships with vendors and industry partners Prioritize and manage multiple projects Bring creativity and innovation to marketing efforts Contribute to team growth and cross-functional collaboration