46558087053- Growth Marketing Specialist: Youtube and Google
Company:Activate Talent
Location:Philippines, India, Argentina, US Time zone
Languages:English
Seniority level:Middle, 3-5 years
Experience:3-5 years
Skills:
Project ManagementData AnalysisDigital MarketingA/B testing
Requirements:
3-5 years experience managing performance campaigns across Google Ads (Search, Shopping, YouTube, Display, Performance Max) Strong understanding of DTC e-commerce funnels and conversion metrics (CPA, ROAS, RPS, MER) Deep expertise in audience segmentation, bidding, and creative optimization Comfort using data & analytics tools (GA4, Northbeam, Looker Studio, etc.) Experience briefing creative teams and optimizing ad messaging Excellent project management & communication skills Self-starter mindset TV media buying experience strongly preferred
Responsibilities:
Own and optimize the full Google ecosystem Develop and execute a clear testing roadmap Partner with creative, analytics, and e-commerce teams Monitor and analyze daily and weekly performance Collaborate with CRO and landing page teams Manage budgets and forecasts Report on performance and communicate insights Stay ahead of platform changes
