Paid Media Specialist - #34652
Company:Manila Recruitment
Location:Philippines, PHT
Languages:English
Seniority level:Senior, 6+ years
Experience:6+ years
Skills:
Google AnalyticsDigital MarketingA/B testing
Requirements:
6+ years of hands-on experience managing paid social campaigns across Meta and TikTok. Proven expertise in full-funnel strategy and execution. Strong track record of managing budgets of $5,000 USD/month or more. Deep understanding of performance-based advertising. Experienced in creator-led content and short-form video campaigns. Background working with agency or in-house performance teams. Exposure to LinkedIn and YouTube Ads is a plus. Certifications such as Meta Blueprint or TikTok Academy are a plus. Excellent communication and presentation skills. Collaborative and adaptable, thriving in a fast-paced, startup-style environment. Highly organized and detail-oriented. Commercially minded. Analytical and proactive.
Responsibilities:
Plan, launch, and manage paid campaigns across Meta and TikTok Ads Manager. Continuously recommend upsell or new solutions to clients. Monitor and optimize campaigns based on real-time data. Collaborate with content and strategy teams to test ad creative and share feedback. Build performance reports and deliver actionable insights. Present performance reports and translate numbers into strategic recommendations. Stay ahead of changes and updates on Meta and TikTok.
