Director, Membership Growth & Retention

12+ years of experience in strategy, business operations, or subscription/membership leadership roles Proven ability to design and evolve scalable subscription or membership models Deep analytical fluency, experienced in translating data into insight and insight into action Strong experience developing and executing lifecycle retention programs Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines Thrives in fast-paced, global environments and brings clarity in ambiguous situations Excellent communicator and storyteller

Define and evolve Oura’s membership business model Develop strategies for compounding value through retention-first initiatives Guide lifecycle retention programs to strengthen engagement and reduce churn Translate business objectives into scalable membership programs Build frameworks for forecasting and measuring membership health Design personalized member journeys through data-driven segmentation Drive a test-and-learn mindset across packaging, engagement, and retention programs Uncover insights about acquisition, retention, and engagement to inform business recommendations Partner across Product, Engineering, Marketing, and Commercial for membership roadmap delivery Shape the membership narrative and strategy at executive and board level