Senior Marketing Manager - Thailand and Taiwan

8+ years of experience in marketing campaign management (budgeting, planning, execution, reporting). Experience leading end-to-end campaigns with a data-driven, test-and-learn approach. Expertise in tailoring activations for specific audiences and goals. Experience managing multi-faceted programs progressing within various timelines. Experience with Media/OTT/Anime landscape, Thai and Taiwanese pop culture. Understanding of multicultural communities. Experienced working with agencies in advertising, social media, influencer marketing and events. Proficiency in Creative Asset Management systems and Google Workspace.

Drive viewership, streaming subscriptions, and awareness. Direct execution of regional brand-campaigns through agencies and local teams. Align marketing strategy with global LOB teams. Manage marketing budgets, including POs and invoices. Develop influencer marketing strategy. Track, measure, and analyze campaign performance. Manage project requests, timelines, deliverables, and partner communication. Develop and contribute to regional processes and best practices. Partner with agency or creative team for asset requests. Partner with the localization team for translations. Foster a collaborative culture.