- Lead LBX LATAM’s creative strategy, defining campaign ideas, messaging, tone of voice, and brand direction for the region
- Create campaigns that grow brand awareness, attract new traders, and position LBX as a leading CFD broker in LATAM
- Adapt global brand campaigns and assets into culturally relevant ideas for Latin American audiences
- Act as the main connection between the LATAM team and the global Creative Studio in Cyprus, ensuring campaigns are locally relevant and execution-ready
- Manage and mentor the Social Media & Content Manager, guiding content strategy and creative execution across channels
- Maintain brand consistency across messaging, visuals, and regional communications
- Work closely with compliance and legal teams to ensure campaigns meet regulatory requirements
- Support IB and Affiliate teams with co-branded assets and campaign toolkits
- Identify regional trends, cultural moments, and market opportunities to create timely and engaging campaigns
- Track campaign and brand performance, using insights to continuously improve creative strategy
People Management