Develop and execute a comprehensive business strategy for Central Asia. Identify and capitalize on market opportunities for revenue growth and profitability. Conduct market analysis and competitor research. Define and communicate a clear vision for the region. Own the full P&L for Central Asia, managing budgets and financial performance. Lead and mentor sales and marketing teams to achieve revenue targets. Build and maintain strong relationships with key clients, partners, and distributors. Oversee brand development and positioning in the region. Ensure efficient and effective operations across all functions. Build, lead, and develop a high-performing team. Foster a culture of collaboration, innovation, and continuous improvement. Provide coaching, mentorship, and development opportunities to team members. Build and maintain strong relationships with key stakeholders. Represent the company at industry events and conferences. Effectively communicate regional performance and strategy to the executive team. Ensure all operations comply with local laws, regulations, and company policies. Maintain the highest ethical standards.