Content Marketing Manager

Posted 3 months agoViewed

75000 - 90000 USD per year

CaliforniaColoradoConnecticutFloridaGeorgiaIdahoIllinoisKentuckyMaineMassachusettsMinnesotaNew JerseyNew YorkOhioPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTexasUtahVirginiaWashingtonOr WashingtonD.C.Full-TimeFintech, Wealthtech

Company:Vanilla Technologies

Location:California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kentucky, Maine, Massachusetts, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Virginia, Washington, or Washington, D.C.

Languages:English

Seniority level:Manager, 3+ years

Experience:3+ years

Skills:

Project ManagementGoogle AnalyticsContent creationContent managementSEOWritten communicationMarketingEditingLead GenerationWordPress

Requirements:

3+ years of experience in content marketing, preferably within B2B SaaS, fintech or wealthtech. Exceptional writing and editing skills, with the ability to translate complex financial and technology concepts into clear, engaging content. Proven ability to manage multiple projects with tight deadlines. Familiarity with tools such as WordPress, HubSpot (or similar CRM/marketing automation platforms), Google Analytics, and social scheduling tools. Understanding of SEO, lead nurturing, and content performance metrics. Comfortable working in a regulated or compliance-conscious industry (wealth management or financial services experience is a plus).

Responsibilities:

Write clear, authoritative copy for blogs, email campaigns, webpages, and digital ads. Develop content supporting thought leadership initiatives. Repurpose long-form content into shorter assets for multiple channels. Collaborate with teams to research keywords, optimize content, and identify new opportunities. Ensure all content adheres to SEO best practices. Maintain a content calendar and coordinate content production. Upload and format web and blog content in WordPress. Track and report on content performance metrics. Develop and publish posts across LinkedIn, X (Twitter), and industry communities. Engage directly with influencers, clients, and prospects. Manage webinar content, logistics, timelines, and cross-team deliverables. Coordinate pre- and post-event marketing for webinars. Align webinar topics with pipeline and retention goals.