Principal Growth Marketing Manager

8+ years in growth marketing 3+ years in B2B SaaS PLG companies managing significant marketing budgets Deep performance marketing expertise Experience scaling paid channels efficiently Experience optimizing for LTV:CAC Experience building organic growth channels (SEO, content, partnerships) Highly analytical with data tools (SQL, Python, or similar) Ability to build own dashboards and make data-driven decisions Understand PLG funnels and acquisition to activation, retention, and monetization connection Ability to use AI tools for testing, content creation, and campaign optimization Ability to navigate and execute amidst ambiguity Track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics Knowledge of growth frameworks Creative thinking about new channels and distribution strategies Builder mindset: run campaigns, analyze results, iterate fast, own outcomes Stay hands-on with emerging trends in performance marketing, AI-powered marketing, and PLG acquisition

Own paid acquisition channels Drive efficient CAC while scaling volume Optimize for LTV:CAC ratios Run disciplined experiments to improve conversion rates Build and scale organic growth channels Create distribution strategies for compounding, sustainable growth Identify and test new organic channels Own attribution and performance analytics Design measurement frameworks connecting marketing spend to activation, retention, and revenue Run attribution analysis and incrementality testing Build frameworks and processes for the team Bridge marketing strategy with product-led growth execution