Principal Growth Marketing Manager

8+ years in growth marketing At least 3+ years in B2B SaaS PLG companies managing significant marketing budgets Deep performance marketing expertise Scaled paid channels efficiently Optimized for LTV:CAC Balanced growth with unit economics Experience building organic growth channels (SEO, content, partnerships) Highly analytical Work with data tools (SQL, Python, or similar) Build own dashboards Make decisions from data Understand PLG funnels Use AI tools to accelerate testing, content creation, and campaign optimization Ability to navigate and execute amidst ambiguity Track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics Know growth frameworks Think creatively about new channels and distribution strategies Builder mindset: run campaigns, analyze results, iterate fast, own outcomes Stay hands-on with emerging trends in performance marketing, AI-powered marketing, and PLG acquisition

Own paid channels: Google Ads, paid social, display, retargeting, and new performance channels Drive efficient CAC while scaling volume, optimize for LTV:CAC ratios Run disciplined experiments to improve conversion rates Build and scale organic channels: SEO, content marketing, distribution Create distribution strategies that drive compounding, sustainable growth Identify and test new organic channels Own attribution and performance analytics Design measurement frameworks that connect marketing spend to activation, retention, and revenue Run attribution analysis and incrementality testing Build frameworks and processes that the team can leverage Bridge marketing strategy with product-led growth execution