6+ years in product management 3+ years focused on growth in B2B SaaS PLG environments Deep PLG expertise (freemium models, conversion funnels, network effects) Technical depth (ability to work directly in codebase) Understand UX fundamentals Use AI tools to rapidly prototype features and validate ideas Ability to navigate and execute amidst ambiguity Track record of launching products with meaningful distribution or commercial success Knowledge of growth frameworks (retention curves, cohort analysis, loops vs funnels)