Paid Media Specialist

Bachelor's degree in any field or professional certification in marketing or business-related courses 2+ years experience in social media or 1-2 years in digital marketing Proven content writing or copywriting experience Working knowledge of content management systems Excellent English communication skills (at least B2 level) Solid organizational and time management skills Knowledgeable in layouts, typography, print, and web design Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software Compelling portfolio of work over a wide range of creative projects Able to work on a graveyard shift Google Ads, Meta Ads Manager, TikTok Ads, Pinterest / Reddit Ads Google Analytics / GA4 Google Tag Manager Ad reporting/dashboards (Supermetrics, internal dashboards) Project management tools (Asana, Trello, Monday.com) Budget pacing/bid automation tools/scripts

Define and oversee the full performance marketing strategy Manage multi-channel paid media operations Lead high-scale campaign tests and implement automation Forecast budgets, manage pacing, and track ROI Mentor and develop team members Integrate performance data with CRM and analytics systems Monitor new technologies and privacy changes Report campaign performance and strategic recommendations Plan and execute end-to-end paid campaigns Optimize campaigns to achieve target metrics Design and execute creative and audience tests Analyze campaign results and refine strategies Manage campaign budgets, pacing, and channel allocations Provide performance reports with actionable insights Collaborate with design, content, and analytics teams Assist in setting up and launching paid ad campaigns Monitor campaign performance daily or weekly Execute simple optimizations Coordinate with creative and content teams for ad assets and copy Generate basic campaign performance reports Stay updated on advertising platform changes, trends, and best practices Maintain organized campaign documentation and budget trackers