Product Marketing Manager - Healthcare

5–7 years of B2B marketing experience within healthcare verticals. Understanding of US healthcare compliance (HIPAA, HITRUST, FDA software risk), privacy standards, and healthcare market dynamics. Experience marketing AI/ML-enabled products, or other advanced digital health/cybersecurity solutions. Ability to synthesize complex AI, data security, and compliance topics into compelling, easy-to-understand collateral. Proven project management skills; demonstrable track record leading or contributing to scalable, cross-functional launches. Analytical and detail-oriented; confidence in leveraging data, AI/market research, and competitive intelligence to inform messaging, positioning, and risk mitigation.

Lead and support the planning, launch, and cross-functional implementation of new healthcare-specific products and features. Collaborate with Product, Sales, Marketing, Legal, Finance, and external partners on complex programs. Develop and rapidly test technical content and campaigns. Document the healthcare buyer journey, build target personas, and scope competitive landscapes. Build customer and partner education tools. Own the creation and audit of all product and market claims, collateral, and references. Monitor and analyze healthcare trends, competitive shifts, US and global regulations, and best practices for bias mitigation in AI.